Corinna Cornejo produces content marketing materials that will build your audiences and grow your business.
Neil Patel has identified 4 Skills to Look for When Hiring a Content Marketer. These are the skills Corinna brings to every project she works on.
1. Able to produce copy that is grammatically sound and engaging
The copy has to be understandable and interesting. This is especially true when writing for people who have limited health literacy. Otherwise, your audience won’t get your message.
For more than a decade Corinna has written marketing content that’s compelling and speaks directly to the reader. Her clients include health organizations, B2B companies, government agencies, and nonprofit organizations. Corinna has produced everything from articles and blog posts to press releases and case studies. You can see samples in Corinna’s content marketing portfolio.
2. Possess pro-level research skills
When writing about digital health and health care it’s important to get the facts right.
Corinna uses her online research skills and understanding of life with chronic illness to insure that the content she writes is scientifically sound and easily understood. Corinna writes for the patient, caregiver, and clinician.
Pew Research reports that eight-in-ten people on the internet look online for health information. But just 15% consistently check the source of the information they find.
For this reason Corinna supports and applies the HON Code of Conduct for medical and health websites to the sources used.
3. Willing and able to be data-driven
Corinna is always interested in how many people were reached and what action they took. She’s also interested in figuring out what does and doesn’t work.
Analytics and A/B testing are our friends.
To paraphrase Peter Drucker, we can only improve those things that we measure.
4. Applies project management skills to publish consistently
At the beginning of every project Corinna takes the time to understand the scope, timeline, and budget. This keeps the project on track so Corinna produces what’s needed, delivers on time, and doesn’t waste resources.
Bonus: Comfortable dabbling with code and design
Corinna doesn’t claim to be a code wizard or a design pro.
But she’s comfortable with making simple adjustments to the HTML behind a WordPress post or page.
And she’s produced some striking visuals using templates and Photoshop clone software, like these:
What should you do next?